Since this is a view I have supported for a long time now, naturally I was interested to see the Wall Street Journal carry an article on this topic. Check it out here.
In particular, check out these two quotes from the article:
Employees under 40 years old are nearly twice as likely as employees over 40 to rate their work-life balance as most important when choosing a job, according to a study by Next Generation Consulting Inc.
Gen Y employees made up about 25% of the work force, according to the U.S. Bureau of Labor Statistics. As baby boomers head to retirement, those numbers will grow, and "companies don't have a choice" but to embrace the next generation of workersWhen you see them side-by-side like that, it's fairly compelling that firms who can "win at work-life" will win in the marketplace.
Look out big firms, the small ones may have the advantage.
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